Homebuyers Willing to Make Compromises for Must-Have Features
The kitchen was the most important area when choosing a new home, according to 29 percent of Americans. Following closely behind the kitchen wasn't the bathroom as most would suspect – but another priority – the bedroom. The master bedroom ranked as the second most important room in a new home at 22 percent. And the living room surprisingly was cited as the third most influential in their decision-making at 18 percent.
"As consumer confidence improves and the appetite for homebuying increases, consumers today aren't just looking for the biggest house on the block. They're looking for more efficient use of space and a greater area allocated to 'workhorse' spaces, like the kitchen," said
According to the 2014 PGHI, nearly half of adults (44 percent) are willing to give up a location near public transportation in exchange for must-have features in their next home. Further, more than one-third of respondents (35 percent) said they would give up better schools and proximity to entertainment and shopping (34 percent) for their desired in-home amenities.
INFLUENTIAL HOME FEATURES
More than half (51 percent) of adults surveyed indicated that they want their next home to be larger than their current residence and 64 percent preferred their next home be move-in ready. Consistent with the desire for more space, critical features homebuyers are seeking include:
- "His-and-her closets" ranked highest among master bedroom features (31 percent), followed by spa-like master bathrooms (23 percent)
- A large eat-in area was the most preferred feature in the kitchen (23 percent), followed by a kitchen island (22 percent)
- At least one bathtub in the home was the most sought after bathroom feature, desired by more than half of respondents (54 percent)
"In addition to the more common home options, we're starting to see regional trends emerging among homebuyer preferences," said Marshall. "From outdoor kitchens in
Regional trends identified by
The PulteGroup Home Index (PGHI) survey polled 1,004 U.S. adults ages 25 - 65 to better understand their sentiment about the U.S. economy and how current housing conditions are impacting future homebuyers. The survey was conducted online by
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