News

08.31.09

Pulte Homes Selects Deborah Meyer to Fill New Role as Chief Marketing Officer

BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)--Sep. 1, 2009-- Pulte Homes, Inc. (NYSE:PHM), today announced the hiring of Deborah W. Meyer as Senior Vice President and Chief Marketing Officer, a newly created position within the organization.

Ms. Meyer will report directly to Richard J. Dugas, Jr. , Chairman and CEO, and will be responsible for development and implementation of a comprehensive brand strategy following the Company’s recently completed merger with Centex Corporation. Ms. Meyer will work to align the distinct sales, marketing and homebuying experiences that exist within the Pulte Homes, Centex and Del Webb brands.

“Deborah is a recognized and respected global marketing executive and we are thrilled for her to join our team at this exciting and important time,” said Richard Dugas . “Following our merger, we are in a great position to initiate an innovative branding strategy enabling us to more effectively reach customers within the first time, move up and active adult buyer segments.”

“With her experience marketing leading consumer brands including Ford, Lincoln, Mazda, Toyota and Lexus, Deborah understands how to connect a brand’s promise with the individual needs of each customer segment,” said Steve Petruska , Executive Vice President and Chief Operating Officer.

Prior to joining Pulte, Ms. Meyer held senior marketing positions including serving as Vice President and Chief Marketing Officer for Chrysler, LLC, and Vice President of Marketing for Lexus, a division of Toyota Motor Sales.

“I am very excited about joining Pulte, as the Company is truly in position to change the competitive dynamic within the homebuilding industry,” said Ms. Meyer. “By clearly defining our brands with potential customers and developing innovative solutions for their needs, we can more effectively and efficiently bring homebuyers into our communities, while working to exceed their expectations throughout the homebuying and homeownership experience.”

A Detroit native, Meyer received a bachelor's degree in economics from Wellesley College and an MBA from the University of Pennsylvania's Wharton School. She began her career at Chase Manhattan Bank in New York. In 2005, Meyer was named one of the "100 Leading Women in the North American Automotive Industry" by Automotive News.

About Pulte Homes

Pulte Homes, Inc., (NYSE: PHM) based in Bloomfield Hills, Mich., is America’s largest home building company with operations in 29 states and the District of Columbia. The Company has an unmatched capacity to meet the needs of all buyer segments through its brand portfolio that includes Pulte Homes, Centex and Del Webb, as well as its regional brands of DiVosta Homes (Florida) and Fox & Jacobs (Texas). Pulte Mortgage LLC is a nationwide lender offering Pulte customers a wide variety of loan products and superior service.

Websites: www.pulte.com; www.delwebb.com; www.divosta.com

 

Source: Pulte Homes, Inc.

Company Contacts
For Pulte Homes: Caryn Klebba
(248) 433-4840
email: caryn.klebba@pulte.com

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