BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)--Sep. 1, 2009--
Pulte Homes, Inc. (NYSE:PHM), today announced the hiring of Deborah W.
Meyer as Senior Vice President and Chief Marketing Officer, a newly
created position within the organization.
Ms. Meyer will report directly to
Richard J. Dugas, Jr.
, Chairman and
CEO, and will be responsible for development and implementation of a
comprehensive brand strategy following the Company’s recently completed
merger with Centex Corporation. Ms. Meyer will work to align the
distinct sales, marketing and homebuying experiences that exist within
the Pulte Homes, Centex and Del Webb brands.
“Deborah is a recognized and respected global marketing executive and we
are thrilled for her to join our team at this exciting and important
. “Following our merger, we are in a great
position to initiate an innovative branding strategy enabling us to more
effectively reach customers within the first time, move up and active
adult buyer segments.”
“With her experience marketing leading consumer brands including Ford,
Lincoln, Mazda, Toyota and Lexus, Deborah understands how to connect a
brand’s promise with the individual needs of each customer segment,”
, Executive Vice President and Chief Operating
Prior to joining Pulte, Ms. Meyer held senior marketing positions
including serving as Vice President and Chief Marketing Officer for
Chrysler, LLC, and Vice President of Marketing for Lexus, a division of
Toyota Motor Sales.
“I am very excited about joining Pulte, as the Company is truly in
position to change the competitive dynamic within the homebuilding
industry,” said Ms. Meyer. “By clearly defining our brands with
potential customers and developing innovative solutions for their needs,
we can more effectively and efficiently bring homebuyers into our
communities, while working to exceed their expectations throughout the
homebuying and homeownership experience.”
A Detroit native, Meyer received a bachelor's degree in economics from
Wellesley College and an MBA from the University of Pennsylvania's
Wharton School. She began her career at Chase Manhattan Bank in New
York. In 2005, Meyer was named one of the "100 Leading Women in the
North American Automotive Industry" by Automotive News.
About Pulte Homes
Pulte Homes, Inc., (NYSE: PHM) based in Bloomfield Hills, Mich., is
America’s largest home building company with operations in 29 states and
the District of Columbia. The Company has an unmatched capacity to meet
the needs of all buyer segments through its brand portfolio that
includes Pulte Homes, Centex and Del Webb, as well as its regional
brands of DiVosta Homes (Florida) and Fox & Jacobs (Texas). Pulte
Mortgage LLC is a nationwide lender offering Pulte customers a wide
variety of loan products and superior service.
Source: Pulte Homes, Inc.
Homes: Caryn Klebba