Company caters to the housing needs of empty nesters
CHICAGO, February 13, 2017 – Pulte Homes is introducing its newest community in Willowbrook with the grand opening of the Carrington Club on Saturday, March 4.
“Homebuyers, specifically baby boomers, pre-retirees, retirees and empty nesters – are the housing market’s fastest-growing category and there is little to no new construction available that meets the housing lifestyle needs of the 55+ market,” says Greg Salinas, president for the company’s operations in Chicago. “With its close proximity to amenities and employment corridors and highly-rated school district, Carrington Club provides a great opportunity to the underserved empty-nester in the area.”
According to Mr. Salinas, the company is focused on assessing opportunities to expand its offerings for active adult market by offering smaller, non-age restricted communities. Willowbrook will offer brand new home designs that were prototyped and consumer validated as part of the Company’s innovative 12-step New Product Development Process.
“While most boomers are looking to downsize their home, consumer research tells us they want to continue to have luxurious finishes with plenty of room for entertaining and the WOW factor like a grand foyer and spiral staircases,” says Maria Wilhelm, vice president of sales.
This buyer segment continues to work, be active in the community and loves to entertain. Homes range in size from 2,397 – 3,415 sq. ft. of living space with 2-4 bedrooms and 2-3 bathrooms and an open-concept floor plan. Homebuyers can choose one story or two-story living with owner’s suites on the first floor. Other key home features include oversized kitchens, expansive owner’s suites, oversized showers, sitting rooms and guest suites to accommodate the visiting college kids or grandchildren. Options also include adding two-story living with loft space, sunrooms, and basements. Pricing starts in the $600s.
The community offers 29 single-family homes with walking distance to Whole Foods and Midtown Athletic Club and is located just 1.5 miles to shopping and dining at Willowbrook Town Center.
“We have already had an overwhelming response with our pre-selling efforts, which indicate pent-up demand for new home construction in a great location. We expect great success from this community and encourage buyers to take a look today as these homes will go quickly,” added Ms. Wilhelm.
For more information, visit www.pulte.com/carringtonclub or call (866) 280-0973.
About Pulte Homes
Pulte Homes is a national brand of PulteGroup, Inc. (NYSE: PHM). Pulte Homes builds consumer inspired homes and communities that provide the move-up buyer the best quality of life. Only Pulte Homes offers the combination of innovative Life Tested Home Designs® with an unwavering commitment to quality and attention to detail. For more information about Pulte Homes, visit www.pulte.com.