Company caters to Indianapolis’ fastest growing buyer segments: empty nesters
INDIANAPOLIS, November 1, 2017 – Pulte Homes is introducing its newest community in West Carmel with the grand opening of Heritage at Spring Mill on Saturday, November 11.
“Homebuyers, specifically baby boomers, pre-retirees, retirees and empty nesters – are the housing market’s fastest-growing category and there is little to no new construction available that meets the housing lifestyle needs of the 55+ market,” says Scott Mairn, president for the company’s operations in Indianapolis. “With its close proximity to amenities and employment corridors and highly-rated school district, Heritage at Spring Mill provides a great opportunity to the underserved empty-nester in the area.”
According to Mr. Mairn, the company is focused on assessing opportunities to expand its offerings for active adult market by offering smaller, non-age restricted communities. Heritage at Spring Mill joins six actively-selling communities in Carmel.
“We think interest in general is going to be strong for some time, and we are in a great position to continue to address the housing and lifestyle needs of the affluent empty nester, one of the fastest-growing buyer segments in the Greater Indianapolis area,” says Mr. Mairn.
The community offers 42 single-family homes on private, wooded homesites with nearby access to Clay Terrace and market District by Giant Eagle and close proximity to the Monon Trail and Monon Community Center.
According to Mairn, this buyer segment continues to work, be active in the community and loves to entertain. Five brand new home designs range in size from approximately 2,600 – 3,300+ sq. ft. of living space with 2-4 bedrooms and 2-3 bathrooms and an open-concept floor plan. Homebuyers can choose one story or two-story living with owner’s suites on the first floor.
Other key home features include oversized kitchens, expansive owner’s suites, oversized showers, sitting rooms and guest suites to accommodate the visiting college kids or grandchildren. Options also include adding two-story living with loft space, sunrooms, and basements. Pricing starts in the $500s.
“We have already had an overwhelming response with our pre-selling efforts, which indicate pent-up demand for new home construction in a great location. We expect great success from this community and encourage buyers to take a look today,” added Mr. Marin.
For more information, visit or call (866) 251-0623.
About Pulte Homes
Pulte Homes is a national brand of PulteGroup, Inc. (NYSE: PHM). Pulte Homes builds consumer inspired homes and communities that provide the move-up buyer the best quality of life. Only Pulte Homes offers the combination of innovative Life Tested Home Designs® with an unwavering commitment to quality and attention to detail. For more information about Pulte Homes, visit www.pulte.com.