News

02.05.16

Escaping SNOWZILLA Conditions

Baby Boomer Visits to Del Webb Communities Surging in Sunbelt States
 
February 3, 2016 - Snowmageddon, SnOMG, Snozilla, Snowpocalypse.  No matter what they call it, baby boomers are seeking to escape the snow and cold by booking visits to Del Webb communities in warmer climates.

Complimentary golf cars are often provided to visitors as
part of the Explore Del Webb program.

The active adult builder’s Explore Del Webb program offers an alternative to the traditional vacation to escape the snow and blizzard conditions. While many Del Webb locations offer the program, communities in the Sun Belt have been swamped with calls from warm-weather seekers since early January.

“February is just about fully booked and people are telling us they can’t wait to get out of the cold,” says Michael Agins, general sales manager for the company’s Southern Florida Division. “As soon as those first storms hit, we see a huge influx.”

While Florida Del Webb communities see consistent visits virtually year-round, January to April is when the largest influx of boomers take advantage of the program. The same volume increases are found for programs at Del Webb communities in states like Arizona, California, Nevada and Texas. Conversely, Del Webb communities in locations such as the Carolinas, Indiana, Georgia, Connecticut, Ohio, New Jersey, Michigan and Virginia see an influx in on-site visits from late April to October.

More than 30 Del Webb communities across the nation offer day and overnight passes where visitors can enjoy the resort-style amenities without the price tag of a luxury hotel. Although the Explore Del Webb program is not a new concept for the 55+ communities, the company has expanded from just a handful offerings.

With many Baby Boomers still working and/or planning to work at least part-time in retirement, the program also helps connect potential homebuyers with Del Webb residents who are making the transition to their next stage in life.
 
Baby Boomers appreciate and trust insights from their peers, so one of the key components of Explore Del Webb is the opportunity for visitors to attend events where they can socialize casually with the neighbors.
 
“Visitors really feel as though they are a part of the community,” Agins says.  “It doesn’t take much once you thaw out to realize all that you’re missing.”

Depending upon specific community facilities, Explore Del Webb allows interested homebuyers to stay at an onsite villa or to stay under a great rate at a nearby partner hotel.  For more information on participating communities go to www.delwebb.com/explore.
 
 
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