The new features include Ask a Homeowner and a Ratings and Reviews section – both focus on providing shoppers authentic, real life experiences and insights.
"Among the myriad of ways the Internet has changed how people shop is the expanding use of user reviews and feedback to supplement online research. Baby boomers are well known for soliciting advice and feedback from their peers, as well as doing thorough research when they prepare for retirement," said
Ask a Homeowner is a virtual peer-to-peer experience, providing shoppers an authentic, "no pressure" environment to ask questions about the realities of living in a Del Webb community. Interested homebuyers can submit questions on delwebb.com and anyone from the list of homeowners can provide answers. Since the launch of this service, homeowners have answered questions such as: "Are there grouchy people living in your community?" and "Do you have to be retired to live in Del Webb?" and "Are there things to do at night for working people?"
Additionally, each of Del Webb's communities now has a Ratings and Reviews section. Current residents are invited to rank the community they live in based on four categories: amenities, activities, value and home designs. There is also an open field for comments where homeowners can provide testimonials and insight about the benefits of living at Del Webb.
To see a sample review of a community, Sun City Festival, click here.
"It's very common for retailers to have consumer reviews of their product or services on their websites," Mynster added. "These functionalities add authenticity to a site and provide real insight for consumers.
"Ask a Homeowner and Ratings and Reviews allow our existing residents to share their stories, experiences and insights. We connect shoppers to actual residents so they can become more familiar with a community and find out first-hand information that is important to making their buying decision. Ultimately, these new features encourage an on-site visit, which we can facilitate through our Explore Del Webb program."
According to Mynster, the baby boomer generation is one of the fastest growing demographic groups in terms of online presence and utilization. From engaging with friends and family on
These website enhancements are aligned with and prepared in conjunction for national TV communications. To view the new TV ads, visit http://www.youtube.com/user/delwebb.
About Del Webb
Del Webb is a national brand of
SOURCE Del Webb
Valerie Dolenga, +1-847-230-5266, Valerie.firstname.lastname@example.org